eComm designs for Boston Proper®

Over the years, my responsibilities at Boston Proper have grown from making external promotional banners and shelf headers on the site, to now art directing site assets, promotional assets, and being the lead UI/UX designer on our team. I plan and oversee the web campaign development which includes assets such as the homepage, various shelf headers, menu fly downs, category page promotional spots, blog articles, and various custom editorial landing pages. I am focused on trying to create a better experience for the user where I can, so that she enjoys her time shopping with us and will come back to make later purchases. You can view the most current version of the site at bostonproper.com.

Website Art Direction

At Boston Proper, my primary role is the Art Direction/UI/UX of the website. I’ve worked on our Product Display Page (PDP) redesign, custom landing page UI/UX, a new mobile navigation menu, pagination experience enhancements and many more. Below is a small sample of my work.

  • Home Page

  • Blog Sample

  • PDP Redesign

  • Custom Landing Page (Brands We Love)

Promotional Art Direction

Like any retail brand, Boston Proper occasionally runs a promotion as an extra incentive for the consumer. Below are a few samples across multiple channels (web presence, email, social) of promotions with my art direction.

  • Buy More, Save More Email & Social

  • Buy More, Save More Homepage Banners

  • 2X Loyalty Points (gif assets)

  • 2X Loyalty Points Homepage Banners

  • Sale On Sale Email & Social

  • Sale On Sale Home Page Banner (Live Text)

  • Holi-Deals Email & Social

  • Holi-Deals Homepage Banners

Photoshoot Art Direction

Below are some samples from one of our popular brand campaigns, Sheryl’s Loves where we photograph our CEO wearing her favorites from our latest drop. It is one of our most successful campaigns and the customer loves the real human connection.